WATCH WHAT YOU WATCH The Creative Coalition Shoots Media Literacy PSA

Los Angeles, CA (August 24, 2010): The Creative Coalition begins shooting a public service announcement (PSA) aimed at underscoring the importance of helping children make educated choices in media viewing.  Directed by actor and Co-President of The Creative Coalition, Tim Daly, the PSA is being produced in partnership with the Girl Scouts of the USA, the National Association of Broadcasters and the National Cable & Telecommunications Association.

“Our society has learned to pay attention to what our children consume nutritionally.  In today’s world, we also need to help them understand the media they are consuming.  The goal of our PSA campaign, Watch What You Watch, is to emphasize the importance of providing children with the tools and resources they need to be literate in today’s media abundant world,” said CEO of The Creative Coalition Robin Bronk.


WHAT:           PSA Shoot – Watch What You Watch

WHO: Directed by TIM DALY (“Private Practice”) actor and Co-President of
The Creative Coalition, along with other actors TBA

WHEN: Thursday, August 26, and Friday, August 27
12 pm – 6 pm

WHERE: Kari Feinstein’s Pre-Emmy Awards Style Lounge
The Montage Hotel
225 North Canon Drive
Beverly Hills, CA


About The Creative Coalition
The Creative Coalition ( is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance.  Actors Dana Delany and Tim Daly serve as the organization’s Co-Presidents

About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.3 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls living overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit


Media Contact:

Dennis St. Rose
212-512-8570; Cell 646-706-1662