Watch What You Watch PSA Receives Gracie Award

Los Angeles, CA (May 20, 2011): The Creative Coalition’s recent PSA, Watch What You Watch, will receive a 2011 Gracie Award at next week’s award ceremony in Los Angeles. Watch What You Watch was created for a collaborative initiative with the Girl Scouts of the USA that emphasizes the importance of helping children make educated choices in media viewing.


The Gracies, bestowed by the Alliance for Women in Media, celebrates and honors programming that is created for women, by women and about women, as well as individuals who have made exemplary contributions to the industry. The Gracie Awards strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs.

About Watch What You Watch
Watch What You Watch is a national PSA campaign directed by actor and President of The Creative Coalition Tim Daly that promotes healthy media images for youth. The campaign is created in partnership with the Girl Scouts of the USA, National Cable & Telecommunications Association, and the National Association of Broadcasters. The Watch What You Watch creative team includes writer Peter Mattei, cinematographer Aengus James, and This Is Just A Test Productions. To view Watch What You Watch please visit:

About The Creative Coalition
The Creative Coalition ( is the premiere nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance, primarily public education, the First Amendment, and arts advocacy.

About Girl Scouts of the USA
( in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls living overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit

About NCTA
( NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks. The cable industry is the nation’s largest broadband provider of high-speed Internet access, serving more than 43 million customers, after investing more than $170 billion to build two-way interactive networks with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 23 million American consumers.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at


Media Contacts:

Dennis St. Rose
The Creative Coalition

Heather Holland