New York, NY (March 13, 2013): Today, The Creative Coalition announced that Upside Down starring Kirsten Dunst and Jim Sturgess has been selected for the organization’s prestigious 2013 Spotlight Initiative Film Slate. With a sci-fi twist, Upside Down is a commentary on the boundaries that exist in our society between class, race, and culture and encourages the audience to be accepting of others. The Spotlight Initiative is an integrated partnership that champions the art and craft of independent filmmaking by providing cause-related marketing strategies and issue campaign resources that allow the film’s message to reach beyond the movie screen. By bringing in influentials from the business, entertainment, arts and policy arenas to support Spotlight Initiative films, The Creative Coalition is able to promote socially relevant, independent filmmaking.
Upon Upside Down receiving Creative Coalition Spotlight Initiative laurels Bill Lee, Millennium Entertainment CEO, said, “We are thrilled to be a part of The Creative Coalition’s Spotlight Initiative this year. The Creative Coalition is the perfect partner as we get ready to roll out the film in eight cities nationwide.”
“Upside Down is an immensely entertaining narrative with an ‘understory’ that mimics the overwhelming polarization of our society today. The film showcases what happens when the artistry of great storytelling is coupled with the issues that beset our citizenry,” said CEO of The Creative Coalition, Robin Bronk.
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UPSIDE DOWN starring Jim Sturgess (Adam) and Kirsten Dunst (Eden), is a visually stunning romantic adventure that poses the question: what if love was stronger than gravity? It is a story about lovers who are separated by astronomical odds. The pair are separated not just by social class and a political system bent on keeping them apart, but also by a freak planetary condition: they live on twinned worlds with gravities that pull in opposite directions—he on the poverty-stricken planet below, she on the wealthy, exploitative world above. Their budding but illicit romance screeches to a tragic halt when interplanetary-border patrol agents catch them and Eden suffers an apparently fatal fall. But when, ten years later, Adam learns she is alive and working at a vast corporation whose towering headquarters connects their planets, he sets out on a dangerous quest to infiltrate the company and the upper world to reconnect with her. Upside Down will be released theatrically in New York, Los Angeles, and additional cities on March 15th.
About The Creative Coalition and the Spotlight Initiative:
The Creative Coalition (www.thecreativecoalition.org) is the premier nonprofit 501(c)(3), nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance, primarily public education, the First Amendment, and arts advocacy. Actor Tim Daly serves as the organization’s President. The Spotlight Initiative was launched in 2008 by The Creative Coalition, to support independent films with messages that make a positive difference in the world.
About Millennium Entertainment:
Formed in 2010 and led by CEO Bill Lee, Millennium Entertainment is a leading independent supplier that acquires and distributes feature films. Up next the company will release Upside Down, directed by Juan Solanas and starring Kirsten Dunst and Jim Sturgess; Director Ariel Vromen’s The Iceman, starring Michael Shannon, Winona Ryder and Chris Evans; What Maisie Knew from directors Scott McGehee and David Siegel and starring Julianne Moore, Alexander Skarsgard, Steve Coogan and introducing Onata Aprile as Maisie; as well as Josh Boone’s directorial debut Stuck in Love starring Lily Collins, Jennifer Connelly, Greg Kinnear and Kristen Bell. Other releases include Academy Award-nominated director Lee Daniel’s The Paperboy starring Nicole Kidman (who garnered both a Golden Globe and Screen Actor’s Guild Award nominations for her role as a sultry, death-row groupie), Zac Efron, Matthew McConaughey, John Cusack and Macy Grey and Richard Linklater’s critically acclaimed Bernie, starring Jack Black (for which he earned Golden Globe and Independent Spirit Award nominations), Shirley MacLaine and Matthew McConaughey.