The Creative Coalition’s Protect the Heroes Campaign with AHA and AHP Wins 2020 Power of A Award


The Creative Coalition, American Hospital Association, and Association for Healthcare Philanthropy Honored for Partnership Supporting Nation’s Hospitals and Frontline Healthcare Workers Fighting COVID-19

July 31, 2020 (New York) – “Protect the Heroes,” an integrated campaign developed by The Creative Coalition, the American Hospital Association, and the Association for Healthcare Philanthropy, will receive a 2020 Power of A Award from the American Society of Association Executives (ASAE), it was announced today. The Power of A Awards recognize and celebrate the extraordinary contributions associations make to society by enriching lives, creating a competitive workforce, preparing society for the future, driving innovation, and making a better world.

“The Creative Coalition is thrilled and honored to be recognized by the American Society of Association Executives for contributing our best resources, the arts, to call attention to the critical need to protect frontline healthcare workers who are battling COVID-19,” said The Creative Coalition CEO Robin Bronk. “By seizing on the power of the arts and artists to bring much-needed attention to this critical issue, we hope that hospitals and healthcare workers receive the protection that all heroes deserve. We’re so grateful to be recognized for that effort.”

Launched in April 2020 by The Creative Coalition, the Association for Healthcare Philanthropy, and the American Hospital Association, Protect the Heroes empowers people to make direct impact donations to their local hospitals to help fight COVID-19. Individuals can visit and, with a single click, be connected to the website of a local hospital of their choosing and contribute to hospital emergency relief funds. Each hospital determines where funds should be applied to make an important difference during this unprecedented time. To date, the campaign has raised more than $300,000 to support hospitals and frontline healthcare workers.

Contact for The Creative Coalition:
Seth Adam
c. (661) 803-4465

About The Creative Coalition
The Creative Coalition ( is the premier nonprofit, nonpartisan 501(c)(3) social and public advocacy organization of the arts and entertainment community.  Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance.  Actor Tim Daly serves as the organization’s President. The Creative Coalition also creates award-winning public service campaigns including #RightToBearArts to promote the efficacy of the arts.

About the Association for Healthcare Philanthropy
The Association for Healthcare Philanthropy (AHP) is an international professional organization dedicated exclusively to development professionals who encourage charity in North America’s healthcare organizations. Established in 1967, AHP is the source for education, networking, information, and research in healthcare philanthropy. AHP is a not-for-profit organization with its headquarters located just outside Washington, D.C. in Arlington, Virginia. AHP’s 4,500 members represent more than 2,200 healthcare facilities around the world. They embody all aspects of healthcare fundraising, from executive directors and chief development officers, to major gift officers, annual campaign managers, event coordinators, and grant writers. For more information, visit the AHP website at

About the American Hospital Association
The American Hospital Association (AHA) is a not-for-profit association of health care provider organizations and individuals that are committed to the health improvement of their communities. The AHA advocates on behalf of our nearly 5,000 member hospitals, health systems, and other health care organizations, our clinician partners – including more than 270,000 affiliated physicians, 2 million nurses and other caregivers – and the 43,000 health care leaders who belong to our professional membership groups. Founded in 1898, the AHA provides insight and education for health care leaders and is a source of information on health care issues and trends. For more information, visit the AHA website at

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