The Creative Coalition Expands Spotlight Initiative at The 2009 Toronto International Film Festival

TORONTO,ON (September 10, 2009) РThe Creative Coalition proudly announces the expansion of its Spotlight Initiative, an integrated partnership to support independent  films with messages that make a difference in the world.

Two Spotlight Initiative selections will premiere at the upcoming 2009 Toronto International Film Festival:

  • The Road (Dimension Films, opening November 25, 2009) starring Viggo Mortenson, Charlize Theron and Robert Duvall, and directed by John Hillcoat, a post-apocalyptic tale based on the Pulitzer Prize-winning novel by Cormac McCarthy. Esquire recently hailed¬†The Road as the most important movie of the year.
  • Agora, a historical drama set in Roman Egypt directed by Alejandro Amen√ɬ°bar and starring Rachel Weisz

Actress Rachel Weisz said, “Agora as part of The Creative Coalition’s Spotlight Initiative underscores the film’s groundbreaking messages of tolerance during a time of suppression.”

The Spotlight Initiative invokes cause-related marketing strategies to extend the reach of a film’s message beyond the movie screen.

“We’ve all witnessed how a film can spark a national dialogue. The Spotlight Initiative is all about bringing attention to these independent films that hold the potential to launch a national debate.” said Robin Bronk, executive director of The Creative Coalition. “In a difficult time for independent films, the Spotlight Initiative serves as a strategic business component that creates unique marketing, branding, and advertising opportunities.”

The Creative Coalition’s upcoming Spotlight Initiative slate also includes Sierra Pictures√Ę‚ā¨‚ĄĘPassion¬†Play starring Megan Fox and Mickey Rourke, and directed by Mitch Glazer.

About The Creative Coalition
The Creative Coalition is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance. Visit: www.thecreativecoalition.org

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Media Contact:
Chelsea Cummings, ccummings@qorvis.com, 202.683.3106