The Creative Coalition announces Alcon Entertainment to take part in Spotlight Initiative Program

Alcon’s Upcoming Film Speedboys becomes Spotlight Initiative Film

Los Angeles, CA (February 29, 2012) – The Creative Coalition announces Alcon Entertainment will become a sponsor of the nonprofit’s distinguished Spotlight Initiative banner. Under this sponsorship, The Creative Coalition will utilize cause-related components of Alcon’s film slate including their upcoming project, SPEEDBOYS

The Creative Coalition created the Spotlight Initiative in 2008 with a unique and specific goal in mind: make a positive difference in the world.   Under The Spotlight Initiative, The Creative Coalition has been involved in a series of films which achieve that goal by using the messages in cinema to support issue agendas.  

“Today, our citizenry demands socially conscious activism from the products and companies that it supports, and entertainment is no exception,” commented CEO of The Creative Coalition Robin Bronk. “Alcon Entertainment understands the power, inspiration and influence of film on issues that serve the common good.  We are excited about a film production company that is socially conscious.”

“We are pleased and delighted to announce this sponsorship of The Creative Coalition,” says Alcon’s co-founders and co-Chief Executive Officers, Andrew Kosove and Broderick Johnson. “We can think of no better organization to involve with Alcon films’ cause-related campaigns.  We know that movies have an enormous impact on society.  We look forward to doing well by doing good with The Creative Coalition.  We look forward to helping them present new and meaningful ways to engage film audiences around the world.”

About The Creative Coalition
The Creative Coalition is the premiere nonprofit, 501(c)(3) nonpartisan charity of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. The Creative Coalition uses the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. Actor Tim Daly serves as the organization’s President. (

About Alcon Entertainment
Alcon Entertainment co-founders and co-CEO’s Andrew Kosove and Broderick Johnson founded the Company in 1997 with financial backing from Frederick W. Smith, the Founder, Chairman and Chief Executive Officer of FedEx. Alcon, which is named after a mythological archer and ally of Hercules, has financed, and/or co-financed/produced over 19 films, including “My Dog Skip,” “Dude, Where’s My Car?”, “Insomnia,” “Racing Stripes,” the Academy Award nominated Best Picture “The Blind Side,” which earned Sandra Bullock a Best Actress Oscar; “The Book of Eli,” starring Denzel Washington and Gary Oldman; “Insomnia,” starring Al Pacino, Robin Williams, and Hilary Swank and directed by Chris Nolan; “The Sisterhood of the Traveling Pants,” and “P.S. I Love You,” starring Hilary Swank, among many others. The Company recently released the box-office success “Dolphin Tale,” a 3-D family film starring Morgan Freeman, Harry Connick Jr., Ashley Judd and Kris Kristofferson, released via Alcon’s output deal with Warner Bros.