CEO OF THE CREATIVE COALITION ROBIN BRONK,
WWE SUPERSTARS, STEPHANIE MCMAHON,
HOT 97’S PETER ROSENBERG AND
ENTERTAINMENT PERSONALITY MICAH JESSE
VISITING SOUTH BRONX ACADEMY FOR APPLIED MEDIA
TO DELIVER ANTI-BULLYING MESSAGE
THIS FRIDAY, MAY 4, 2012 • 9:50 a.m.
INTERVIEWS AVAILABLE • GREAT B-ROLL AND PHOTO OPPORTUNITIES
WHAT:
WWE and The Creative Coalition launched an anti-bullying alliance, be a STAR (Show Tolerance And Respect), to provide students with positive tools to prevent bullying in their schools and communities. The mission of be a STAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through education and awareness.
WHO:
WWE Superstars Sheamus, Alberto Del Rio, Mark Henry, Eve, WWE Executive Vice President of Creative Stephanie McMahon, The Creative Coalition’s CEO Robin Bronk, Hot 97’s Peter Rosenberg and entertainment personality Micah Jesse will serve as keynote speakers addressing 350 students from grades 6-8 about preventing bullying. Afterwards, guest speakers will be available for one-on-one interviews.
WHEN:
Friday, May 4, 2012
Media check-in: 9:20 a.m.
Event begins: 9:50 a.m.
WHERE:
South Bronx Academy for Applied Media (MS 296)
778 Forest Ave
Bronx, NY 10456
WHY:
The be a STAR alliance provides students, teachers and parents with various tools and resources to help put an end to bullying. It also promotes positive methods of social interaction and encourages people to treat others as equals and with respect. Members of the be a STAR alliance include Advocates for Human Rights, American Association of School Administrators, Anti-Defamation League, Bebo, Inc., Champions Against Bullying, Close Up Foundation, Council for Taking Anti-Bullying Message to The Bronx, Do Something, Inc., Everloop.com, Game Time International, Girl Scouts of the USA, GLAAD, HBCU Connect, LLC., Hey U.G.L.Y., imbee, Corporation, IndieFlix, International Federation of Black Prides, Inc., i-SAFE, Inc., Kidpower, LEADERSHIP 1st LLC, LiveJournal, National Alliance for Youth Sports, National Association of School Resource Officers, National Black Justice Coalition, National Coalition for Women and Girls in Education, National Council of Negro Women, National Council of Jewish Women, National Education Association Health Information Network, National High School Coaches Association, National Immigration Law Center, National Puerto Rican Coalition, National School Climate Center, National Society of High School Scholars, National Voices for Equality, Education, and Enlightenment, Reddit, SALDEF, Scholastic Inc., Song Stew Entertainment, STOMP Out Bullying, The Advertising Council, The Experience Project, The Sikh Coalition, True Educator, Inc., United Federation of Teachers, Xanga, and YMCA of the USA.
For more information, log onto www.beaSTARalliance.org.
MEDIA CONTACTS:
Kaitlin Kochie
WWE
Kaitlin.Kochie@wwecorp.com
203-352-8764 / 203-524-9384
Marisol Smith
WWE
Marisol.Smith@wwecorp.com
203-406-3664 / 203-252-0469