Advocacy and Culture at the Heart of the Tribeca X Storytelling Session in New York City
NEW YORK (June 11, 2025) – The Creative Coalition CEO, Robin Bronk, led a vibrant conversation, “Storytelling as Social Currency,” at Tribeca Festival’s Tribeca X Storytelling Summit earlier this week. Ms. Bronk sat with Creative Theory Agency co-founders Tamon George and Gary Williams, Jr. to discuss trends and the value of cause-related marketing.
The discussion spotlighted how storytelling can be harnessed to drive advocacy, shape culture, and inspire authentic engagement. The standing-room-only audience gained powerful insights into how purpose-driven narratives empower brands to make meaningful social welfare impact.
Representing The Creative Coalition, the premier nonprofit, nonpartisan arts and entertainment advocacy organization, Ms. Bronk emphasized the essential role artists and storytellers play in advancing social good. She later sat down with the Festival’s exclusive media partner, At The Moment Media, to discuss The Creative Coalition’s industry-supported advocacy, its mission, and its unwavering commitment to using the arts as a catalyst for change.
ABOUT THE CREATIVE COALITION
Founded in 1989 by leaders from the arts and entertainment industry, The Creative Coalition is the nation’s premier 501(c)(3) nonprofit organization dedicated to advancing the arts as a fundamental pillar of American society. Led by actor and President Tim Daly, The Creative Coalition educates its members on key public issues and champions powerful public service campaigns such as #RightToBearArts. For more information, visit www.TheCreativeCoalition.org.
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