TCC’s COVID-19 vaccine and obesity PSAs celebrated
by premier video & TV awards program
June 6, 2022 (NEW YORK, NY) – The Creative Coalition won several categories at the 43rd Annual Telly Awards, taking home nine honors for its social impact campaigns, including the “Be There. This Is Your Shot” and “If You Had Told Me” PSAs.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies including Adobe, Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan, and Vimeo.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as The Creative Coalition’s social impact campaigns,” said Telly Awards Executive Director Sabrina Dridje. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
“The Creative Coalition is so proud to once again be honored by the Telly Awards in recognition of our social impact campaigns,” said Robin Bronk, CEO of The Creative Coalition. “These campaigns underscore the power of the arts to advance social welfare and make a lasting difference in people’s lives.”
“Seizing on the power of the arts to create change is what drives our work each and every day,” said The Creative Coalition President Tim Daly. “We are grateful to be recognized for these PSAs, which helped bring awareness to some of the most pressing public health issues of the day.”
Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Netflix, Jennifer Garner, HBO Latin America, Microsoft, RadicalMedia, Condé Nast, Adobe, Nickelodeon, and Partizan. The full list of the 43rd Annual Telly Awards winners can be found at www.tellyawards.com/winners.
The Creative Coalition’s “Be There. This Is Your Shot” PSAs were developed by iconic advertising legend Allen Kay (“If you see something, say something”), edited by Jeff Fisher, with music by Brian Wayy, courtesy of Teletunez Music. The PSAs were written by Emmy-nominated writer/producer Bill Prady (“The Big Bang Theory”) with support from Revelations Media.
The Creative Coalition’s “If You Had Told Me” PSA features BokHee An (“Grey’s Anatomy”), Nicholas Gonzalez (“The Good Doctor”), Boris Kodjoe (“Station 19”), S. Epatha Merkerson (“Chicago Med”), and Steven Weber (“Chicago Med”). The spot was written by Jacqueline Donabedian (Director of Medical Research, “Grey’s Anatomy”), Kiley Donovan (Executive Producer, “Station 19”), and Jamie Denbo (Writer/Co-Executive Producer, “Grey’s Anatomy”), and directed by Academy Award-nominated Director Stephen Kessler (“Paul Williams Still Alive,” “Vegas Vacation”). The PSA was created with the generous support of Novo Nordisk Inc.
THE CREATIVE COALITION is the premier nonprofit, 501(c)(3) nonpartisan charity of the entertainment industry dedicated to using the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance. Actor Tim Daly serves as the organization’s president. www.TheCreativeCoalition.org
THE TELLY AWARDS is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council — an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Video Consortium, Ghetto Film School, We Are Parable, Future of Film, IFP, LAPPG, NAB, Stash, NYWIFT, Production Hub, IFP, with support from The Commercial Director’s Diversity Program. www.tellyawards.com
Matt Goodman, The Lead PR