THE CREATIVE COALITION LAUNCHES ‘YOUR VOICE CARRIES WEIGHT’ PSA COMPETITION
New PSA competition spotlights epidemic affecting more than four out of 10 U.S. adults
JUNE 27, 2022 (NEW YORK, NY) – The Creative Coalition today launched the “Your Voice Carries Weight” PSA competition to address the obesity epidemic. Entrants will submit 30-second or 60-second PSAs along the theme of informing viewers to better understand obesity, a public health epidemic that impacts more than four out of 10 U.S. adults. Three outstanding visual storytellers will each receive a grant, national showcasing opportunities for their PSA in broadcast and digital media platforms, and opportunities to showcase their PSA during major tentpole entertainment industry events.
- The first-place winner will be awarded $5,000
- The second-place winner will be awarded $3,000
- The third-place winner will be awarded $1,000
Winning PSAs will premiere at The Creative Coalition’s Television Humanitarian Awards Gala in Los Angeles in September 2022, where the ‘Your Voice Carries Weight Award’ is presented to a member of the entertainment industry for their outstanding portrayal of obesity in movies, television, or online content.
The submissions will be judged by a jury of creative leaders from the entertainment industry.
To enter work in the “Your Voice Carries Weight” PSA Contest, go to http://thecreativecoalition.org/yvcw/. Only 30 and 60-second PSAs will be considered.
“Building understanding about the obesity epidemic is essential to creating change,” said The Creative Coalition CEO Robin Bronk. “The Creative Coalition has a long track record of making an impact through our award-winning PSA series, and we are excited to carry on that legacy with this new campaign.”
Annually, The Creative Coalition undertakes award-winning public service campaigns that use the arts to bring issues of importance to the forefront of the national agenda. Past campaigns have included destigmatizing mental illness, supporting our military families, and promoting the efficacy of the COVID-19 vaccine. This year, The Creative Coalition’s PSA competition theme is, Destigmatizing Obesity: A Misunderstood Chronic Disease that Affects Individuals of all Ages and Backgrounds, their Families, and Communities.
No purchase necessary. Open to individuals who are legal residents of the 50 U.S. & DC, 18 or older. Ends August 12, 2022 at 11:59 PM ET. Void where prohibited. Subject to Official Rules, available at http://thecreativecoalition.org/yvcw/.
Matt Goodman, The Lead PR
About The Creative Coalition
The Creative Coalition is the premier nonprofit, 501(c)(3) nonpartisan charity of the entertainment industry dedicated to using the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance. Actor Tim Daly serves as the organization’s president. www.TheCreativeCoalition.org.
The PSA competition is made possible through gracious support from Novo Nordisk Inc.
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