Spotlight Initiative Film Selected to Commemorate Worldwide Celebration of International Women’s Day

QVC Donates “14 WOMEN” DVDs to Girl Scouts of the USA

Washington, DC. (March 10, 2009) –  For the 2009 Celebration of International Women’s Day, QVC has teamed with The Creative Coalition and Screen Media’s Spotlight Initiative project, and has selected the documentary film, 14 Women, to distribute to the Girl Scouts of the USA.  QVC will present 25,000 14 Women DVDs to the Girl Scouts of the USA.

14 Women, narrated by Annette Bening, profiles the 14 female Senators of the 109th Congress.  Viewing 14 Women, and participating in activities that focus on self-esteem, will help girls become 21st century leaders who make the world a better place, a key focus of the Girl Scout organization’s new curriculum.  “This generous donation from QVC comes just as our new research shows that girls have unprecedented interest in civic participation and more awareness that they can overcome the obstacles women face,” said Laurie Westley, Girl Scouts of the USA Senior Vice President for Public Policy, Advocacy and the Research Institute.  “14 Women gives us an inspiring and timely new way to help fulfill the leadership mission that has sustained Girl Scouting for 97 years.”

The Spotlight Initiative is a joint venture between The Creative Coalition and Screen Media Films that utilizes the platform of independent film to promote messages of social importance.  Robin Bronk, Executive Director of The Creative Coalition said, “This project is a terrific example of how we all can work together to invest time and resources to serve the next generation of America’s leaders.  It is a ‘perfect storm’ of Corporate America and the entertainment industry, partnering with nonprofit to foster a better future.”

President of Screen Media Films Robert Baruc added, “Independent film has always been a platform for messages that inspire.  The Spotlight Initiative supports films that are not only great entertainment, but also have empowering storylines intrinsic to the nation’s social welfare agenda.”

For more information about The Creative Coalition, Screen Media Films and the Spotlight Initiative, please visit:

The Creative Coalition is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance, and is headquartered in New York City. The Creative Coalition and its partner Screen Media Films sponsor the Spotlight Initiative which supports independent films with messages that highlight issues on the nation’s social welfare agenda.

Screen Media Films acquires the rights to high quality, independent feature films for the US and Canada.  Screen Media’s theatrical releases include Skid Row starring Pras from the Grammy award winning Fugees, and the award winning drama Canvas starring Marcia Gay Harden.  Adding to the 2008 theatrical slate will be Trailer Park Boys from Executive Producer Ivan Reitman, and the Werner Erhard documentary, Transformation. Since 2001, Screen Media has released more than 100 titles including Noel, starring Penelope Cruz and Susan Sarandon; Sherrybaby, starring Maggie Gyllenhaal; Kevin Bacon’s directorial debut, Loverboy, starring Kyra Sedgwick and Matt Dillon; and Emmy nominated Dog Whisperer with Cesar Millan.   All films are distributed on home video through an exclusive distribution arrangement with Universal Studios Home Entertainment.

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site,, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

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John Cpin, The Creative Coalition