STAMFORD, Conn., May 9, 2013 – The Creative Coalition, WWE (NYSE: WWE), and entertainment powerhouse Sean “Diddy” Combs today unveiled a global anti-bullying public service announcement encouraging kids to stand up to bullying. The PSA will begin running on WWE’s weekly TV programming and across all its digital platforms.
“I’m thrilled to align myself with the Be a STAR, anti-bullying initiative,” said Combs. “Bullying is a very serious issue and needs to stop now.”
Combs will serve as an ambassador for Be a STAR, the anti-bullying initiative co-founded by The Creative Coalition and WWE to encourage young people to treat each other with tolerance and respect. In addition, through Combs’ association with the Invisible Bully clothing line, he will continue to encourage individuals to put an end to bullying and contribute to Invisible Bully’s mission to stand for something or fall for anything.
To learn more about Be a STAR, Comb’s anti-bullying efforts and to watch the PSA, visit www.beastaralliance.org.