Maria Shireen® to Support #RightToBearArts Campaign

New York, New York (September 27, 2017) – Today, Maria Shireen®, makers of the original hair tie bracelet, announced the creation of the one-of-a-kind, limited-edition piece to support The Creative Coalition, a 501(c)(3) nonprofit public charity. Beginning September 20, 2017, $10 from each sale of the Creative Coalition bracelet will be donated to the organization’s #RightToBearArts™ national campaign, which supports arts advocacy and calls for the right to maintain an imaginative and expressive population.

“We are thrilled to work with The Creative Coalition to help raise awareness and funds to support their advocacy and educational efforts towards protecting all forms of the arts, one of the most important ties that binds humanity together,” said Shireen Thor, CEO and co-founder of Maria Shireen.

The Maria Shireen Creative Coalition bracelet is a statement piece with purpose, serving as functional jewelry that cleverly transforms a hair tie into a sophisticated cuff bracelet, as well as a wearable emblem for a commitment to the arts. Available in a silver, gold or rose gold finish, the bracelet features a sleek and chic design adorned with a fine tip paintbrush charm to signify being bound to the arts. The bracelet can be purchased at for $35.

CEO of The Creative Coalition, Robin Bronk, said, “With the Maria Shireen Creative Coalition bracelet, we all can now support the arts with style! Maria Shireen is a perfect example of a company that does well by doing good, and we are most appreciative. We expect the bracelet to be trending immediately as the perfect fashion accessory that combines substance and style.”

For more information on Maria Shireen, please visit For more information on The Creative Coalition, please visit

About The Creative Coalition:  The Creative Coalition is the premier nonprofit, 501(c)(3) nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989, by Christopher Reeve, Alec Baldwin, Susan Sarandon, and other prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. The Creative Coalition uses the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. The Creative Coalition leads the #RightToBearArts™ campaign to raise public awareness about and encourage civic activism in supporting funding for the arts and arts education. Actor Tim Daly serves as The Creative Coalition’s president. Additional information about The Creative Coalition can be found by following @TheCreativeC on Twitter and thecreativecoalition on Instagram.

About Maria Shireen®: Launched in 2015, Maria Shireen® is the first-and-only accessory that combines the function of elastic hair ties with the stylish appeal of a bracelet. Created by visionaries Arni and Shireen Thor, Maria Shireen® hair tie bracelets have revolutionized elastic hair ties across the fashion, beauty, accessories, and health industries, and are available in a variety of designs to suit a range of styles and lifestyles. Maria Shireen can be found on, and in boutiques, salons and other retailers across the U.S. and in over 45 countries worldwide. The company is headquartered in San Diego, CA. Follow Maria Shireen on Instagram, Facebook and Pinterest: @maria_shireen and #mariashireen.

Media Contacts:

David O’Brien – (215-760-8617)

GG Benitez & Associates PR
GG Benitez – (619-339-7978)