“IT COULD SAVE YOUR LIFE” PSA

THE CREATIVE COALITION SHINES URGENTLY NEEDED LIGHT ON THE FACTS ABOUT COVID AND OBESITY IN NEW PSA: “IT COULD SAVE YOUR LIFE”

Yvette Nicole Brown, Tim Daly, Judy Gold, Nicholas Gonzalez, Dean Norris, and Tamara Tunie come together to share life-saving message about the number-one risk factor for developing a severe case of COVID-19

Nov. 11, 2020 (NEW YORK, NY)– The Creative Coalition today debuted a powerful public service announcement (PSA) to shine urgently needed light on the facts about obesity and COVID-19. Obesity is the number-one risk factor for developing a severe case of COVID-19 in people under the age of 60. The Creative Coalition’s new PSA — starring Yvette Nicole Brown (“Community”), Tim Daly (“Madam Secretary”), Emmy Award-winning comedian Judy Gold, Nicholas Gonzalez (“The Good Doctor”), Dean Norris (“Breaking Bad”), and Tamara Tunie (“Law & Order: Special Victims Unit”) — urges affected viewers to take action and check in with a health care provider to find out more about how they can protect their health.

Watch the PSA and learn more about COVID-19 and obesity at http://thecreativecoalition.org/ObesityPSA

“Seizing on the power of the arts to shine light on the most pressing social issues of our time is the bedrock of The Creative Coalition’s mission,” said The Creative Coalition CEO Robin Bronk. “It’s critical that we confront and share the untold story of obesity, which affects forty-percent of Americans and increases risk for serious illness from COVID-19. By sharing this important message, we hope viewers will get the facts and speak with a doctor to help protect their health — it could save your life.”

The new PSA, available in 30-second and 60-second versions, is part of The Creative Coalition’s Spotlight Initiative, a multi-platform project to showcase the efficacy of the arts in bringing issues of social welfare importance to the forefront of the national agenda. The PSA is made possible thanks to the support of Novo Nordisk Inc.

For more information, please contact Seth Adam at seth@theleadpr.com.

About The Creative Coalition
The Creative Coalition is the premier nonprofit, nonpartisan 501(c)(3) social and public advocacy organization of the arts and entertainment community.  Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. Actor Tim Daly serves as the organization’s President. The Creative Coalition also creates award-winning public service campaigns including #RightToBearArts to promote the efficacy of the arts. For more information, visit https://thecreativecoalition.org.

CONTACT:
Seth Adam, The Lead PR
e. seth@theleadpr.com
c. (661) 803-4465

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