Indie Passion

New York, NY (January 4, 2013) – Today, The Creative Coalition and The Asylum announced the Passion Project Program.   As an extension of The Creative Coalition’s Spotlight Initiative, “P3” will encourage and support passion projects in independent film.  The program will kick off on Friday evening, January 18th at an entertainment industry leadership dinner in Park City, Utah during the upcoming Film Festival.    

The Creative Coalition created the Spotlight Initiative in 2008 to champion the art and craft of independent filmmaking with a unique and specific goal in mind: make a positive difference in the world by encouraging a film’s message to reach beyond the movie screen to the grassroots.

The Asylum, which just celebrated its 15th anniversary, is a motion picture production, financing, and worldwide distribution studio. With facilities in Burbank, California, The Asylum fully finances and produces 20-25 titles per year and has released over 350 titles to date.

“With our line of production financing and a new theatrical strategy, The Asylum is looking to supplement its fast-paced development process with more fully developed motion picture and series properties, including adaptations of existing material.  Film projects with budgets of up to $1.5 million dollars will be considered,” said David Rimawi, partner at The Asylum.

“We are proud of The Asylum for being the first production company to participate in The Creative Coalition’s Spotlight Initiative Passion Project Program.  The Asylum is truly an example of a company that believes in supporting the arts,” commented CEO of The Creative Coalition Robin Bronk.  “From Napoleon Dynamite to Paranormal Activity – some of the most successful films in the indie world have been made for under a million dollars.  We look forward to the success of these future selected film projects.”

***This is an invitation-only dinner.  All press must be credentialed in advance.  For press credential approval, please email ***

About The Creative Coalition ( The Creative Coalition is the premiere nonprofit, 501(c)(3) nonpartisan charity of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. The Creative Coalition uses the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. Actor Tim Daly serves as the organization’s President.

About The Asylum Founded in 1997, The Asylum is a full production and distribution studio, specializing in creative content for the global film, television and home entertainment markets. Based in Burbank, California, the company fully finances and produces 20-25 titles per year. Along with a new theatrical distribution initiative, The Asylum also produces top rated TV premieres for Syfy Networks and Lifetime Television and has a series development deal with MTV. With over 150 titles in its library and an aggressive, cost-effective, reactive and collaborative production model, The Asylum is rapidly growing as one of the top independent studios.


Media Contacts:
Rene Ridinger,
MPRM / 323-933-3399 x4271  

Risa Kotek, The Creative Coalition / 212-512-8578