Hollywood’s On The Watch

Los Angeles, CA (August 27, 2010): Today, The Creative Coalition continues to shoot a groundbreaking PSA campaign that brings together talent from episodic television, reality programming, film and music to emphasize the importance of helping children make educated choices in media viewing.

Watch What You Watch, directed by actor and Co-President of The Creative Coalition Tim Daly is being produced in partnership with the Girl Scouts of the USA, the National Association of Broadcasters, and the National Cable & Telecommunications Association.

“We’ve gotten a terrific response from the entertainment community. Participants are a diverse group of today’s ‘celebrity’ — everyone from young actors to musicians to reality stars to actors who are speaking out as parents, themselves,” said CEO of The Creative Coalition Robin Bronk. “The media is an extraordinary, powerful and influential resource. We need to ensure that our children are equipped to handle its power.”

Actor’s participating in filming include Felicity Huffman (“Desperate Housewives”), Betsy Brandt (“Breaking Bad”), Ayla Kell (“Make It or Break It”), Josie Loren (“Make It or Break It”), Seth Green (“Family Guy”), musical artist Chuck D, Kathryn Joosten (“Desperate Housewives”), Kaycee Stroh (High School Musical), and Carrie Ann Inaba (“Dancing With The Stars”), among others.

Filming of the PSA continues today. Details are as follows:

WHAT:            PSA Shoot – Watch What You Watch

WHO: Directed by TIM DALY (“Private Practice”), actor and Co-President of The Creative
Coalition, along with others TBA

WHEN: Friday, August 27
12 pm – 4 pm

WHERE: Kari Feinstein’s Pre-Emmy Awards Style Lounge
The Montage Hotel
225 North Canon Drive
Beverly Hills, CA


About The Creative Coalition
The Creative Coalition (www.thecreativecoalition.org) is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance.  Actors Dana Delany and Tim Daly serve as the organization’s Co-Presidents

About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.3 million girl and adult members worldwide. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls living overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.


Media Contact:

Dennis St. Rose
212-512-8570; Cell 646-706-1662

Tracy Pendleton
323-957-2700, Cell 302-530-9442