LISTEN NOW: THE CREATIVE COALITION CEO ROBIN BRONK
SPEAKS TO THE ‘HER STORY’ PODCAST ABOUT HOW
TCC SEIZES ON THE POWER OF THE ARTS TO DO GOOD
“We have, as artists, and as people in the entertainment industry, we have a platform that no one else has. And so we have to use this super power for the common good.”
March 11, 2022 (NEW YORK, NY) – The Creative Coalition CEO Robin Bronk is the latest guest on the “Her Story” podcast, a podcast made for women by women that spotlights “stories of female leaders changing the world.”
In the new episode, Robin speaks to Dr. Julie Gerberding, chief patient officer and executive vice president for population health & sustainability at Merck, about how The Creative Coalition seized on the power of the arts to encourage citizens to get vaccinated against COVID-19 and build understanding about the dangers of comorbidities, such as obesity.
“It was an honor to be called upon by the medical community to do this,” Robin says in the episode. “We brought in the best writers, producers, directors to help us… We brought on people like you, Julie, from the medical community who could give us guidance… And, then when we produced the PSAs, we made sure that we were speaking to communities of hesitation… with messaging that made sense. And that’s our civic duty. As artists and as people in the entertainment industry, we have a platform that no one else has. We have to use this super power for the common good.”
Check out more clips or listen to the full episode right now, then help spread the word by sharing on social media.
The “Be There. This Is Your Shot” PSAs were developed by iconic advertising legend Allen Kay (“If you see something, say something”). The PSAs were written by Chris Bessounian (“The Resident”), Zoanne Clack (“Grey’s Anatomy”), Jacque Cofer (“The Unicorn”), Chad Gomez Creasey (“NCIS: New Orleans”), Mark Goffman (“Umbrella Academy”), Lindsay Goffman (“The Good Doctor”), Daniela Lamas (“The Resident”), and Tianna Langham (“The Resident”). Select versions of the PSAs are available in English and Spanish.
THE CREATIVE COALITION is the premier nonprofit, 501(c)(3) nonpartisan charity of the entertainment industry dedicated to using the power and platform of the arts and entertainment communities in award-winning public service and advocacy campaigns. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance. Actor Tim Daly serves as the organization’s president. www.TheCreativeCoalition.org
Seth Adam, The Lead PR
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