DETACHMENT Selected for The Creative Coalition’s 2012 Spotlight Initiative Slate

New York, NY (March 14, 2012):  The Creative Coalition announced today that Tony Kaye’s award-winning drama DETACHMENT, starring Adrien Brody, has been selected to be included in the organization’s prestigious Spotlight Initiative slate for 2012. The Creative Coalition is sponsored by Tribeca Film, the U.S. distributor, to help bring attention to this independent film.

“DETACHMENT paints an important picture of some of the problems young people face today,” said Adrien Brody.  “It’s our job to help them, and the work that The Creative Coalition does will help spread the message of the film.”

The Spotlight Initiative is a program that champions the art and craft of independent filmmaking by bringing attention to issues that allow the film’s message to reach beyond the movie screen.  Through this The Creative Coalition is able to promote socially relevant, independent filmmaking.

Director Tony Kaye’s (AMERICAN HISTORY X) long-awaited film DETACHMENT stars Academy Award® winner Adrien Brody as Henry Barthes, a substitute teacher who conveniently avoids any emotional connections by never staying anywhere long enough to form a bond with either his students or colleagues. A lost soul grappling with a troubled past, Henry finds himself at a public school where an apathetic student body has created a frustrated, burned-out administration.  Inadvertently becoming a role model to his students, while also bonding with a runaway teen who is just as lost as he is, Henry finds that he’s not alone in a life and death struggle to find beauty in a seemingly vicious and loveless world. 

Kaye has molded a contemporary vision of people who become increasingly distant from others while still feeling the need to connect. DETACHMENT features a stellar ensemble cast, including Academy Award® winner Marcia Gay Harden, Christina Hendricks, William Petersen, Bryan Cranston, Tim Blake Nelson, Lucy Liu, Blythe Danner, James Caan, and newcomers Sami Gayle and Betty Kaye.

“DETACHMENT tells the story of an educator, who while disconnected from so many people in his life, has a true talent to connect with his students” said CEO of The Creative Coalition Robin Bronk.  “Through The Creative Coalition’s Spotlight Initiative, we support messages and stories that would not be heard were it not for the art and craft of independent film.”

DETACHMENT had its world premiere at the Tribeca Film Festival in April, 2011 followed by screenings at several international film festivals, including Tokyo, Woodstock, Sao Paulo, and Deauville, where it won both the “International Critics Award” and the “Cartier Revelation Prize.”  Tribeca Film releases the film theatrically in New York on March 16th, Los Angeles on March 23rd and with additional cities to follow. 

About The Creative Coalition: The Creative Coalition ( is the premiere nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance, primarily public education, the First Amendment, and arts advocacy. Actor Tim Daly serves as the organization’s President.  The Spotlight Initiative was launched in 2008 by The Creative Coalition to support independent films with messages that make a positive difference in the world.

For Immediate Release
Media Contacts:
Erik Bright
Prodigy Public Relations