‘be a STAR’ Co-Founders To Speak At National Press Club

STAMFORD, September 6, 2011 – be a STAR co-founders WWE (NYSE:WWE) and The Creative Coalition (www.TheCreativeCoalition.org) announced today that representatives from the be a STAR alliance (http://beastaralliance.org/) have been invited to address The National Press Club in Washington DC today, September 6 at 2:00 p.m.  The representatives will discuss the topic of bullying, the anti-bullying alliance, its mission, initiatives and goals. Robin Bronk, CEO of The Creative Coalition, Stephanie McMahon, WWE Executive Vice President of Creative Operations and Development, Corey Johnson, GLAAD Deputy Director of Media Programs and Dr. Fran Prolman, Education Consultant will be the featured speakers.

The mission of be a STAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. be a STAR, which stands for “Show Tolerance And Respect,” will promote positive methods of social interaction and encourage people to treat others as equals and with respect because everyone is a star in their own right.

be a STAR launched on April 29 in Washington DC and unveiled its free anti-bullying Teacher’s Aide, in conjunction with the National Education Association Health Information Network (NEA HIN), and Dr. Fran Prolman.  The Aide is designed to promote tolerance and respect with the goal to eradicate bullying from our schools and society.
It aligns with National Education Standards to complement curriculums, and consists of nine lesson plans that teachers can access on the be a STAR website. Additionally, on August 11, be a STAR debuted its school toolkits for students across America encouraging them to start their own ‘be a STAR’ anti-bullying chapter, and join the fight against bullying.

This event is open to National Press Club members, and be a STAR partner organizations.  Please RSVP Directly to Tim Young at the National Press Club timyoungjd@gmail.com

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About WWE:
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and
recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to wwe.com/worldwide.

About The Creative Coalition:
The Creative Coalition (www.TheCreativeCoalition.org) is the premiere nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating, mobilizing, and activating its members on issues of public importance, primarily public education, the First Amendment, and arts advocacy. Actor Tim Daly serves as the organization’s President.

Media Contacts:
Justine Sacco
203-406-3647
Justine.sacco@wwecorp.com

Dennis St. Rose
212-512-8570
DStRose@TheCreativeCoalition.org

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Forward-Looking Statements
This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the
conditions of the markets in which we compete and acceptance of the Company’s brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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