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The Spotlight Initiative
May 27, 2008
Dear Friend of The Creative
Coalition:
We are proud to introduce you to a
new program, The Spotlight Initiative, launched earlier
this year by The Creative
Coalition.
Under The Spotlight Initiative, we
will be rolling out a series of independent film
releases with a unique and specific goal in mind:
make a positive difference in
the world. We
are looking for partners
– both brands and organizations – that can maximize and
leverage the messages in the film to support marketing
and/or issue agendas. We will engage consumer
brands, organizations and media outlets; and look
forward to you participating.
The Spotlight
Initiative will invoke cause-related marketing
strategies to extend the reach of a film’s message
beyond the movie screen. The
Spotlight Initiative serves
as a strategic business component that will create
unique marketing, branding, and advertising
opportunities; and will make a positive impact on
society.
Here’s a partial list of sample
opportunities available with the Spotlight initiative:
-
DVD
customization: includes
PSAs or Ads for brand/sponsor, branded DVD jacket,
etc
-
DVD sales:
incentive for brands /
organizations to recoup on their investment
Broadcast rights
-
Print Media
opportunities: event
re-cap, in-book & online
-
Digital
opportunities:
downloadable
-
Online cross
promotional opportunities (drive traffic to your
website), sweepstakes, giveaways, etc.
-
Retail
opportunities: in-store
promotions, DVD signings, etc.
-
Premiere /
screening & event opportunities
-
Premiere
after party event opportunities
-
Media
partnership opportunities:
exclusive interviews & photos
w/ the cast & crew
-
Product Placement
-
Charity
Event or Gala
Here’s a look at
recent releases that are available for
partnering opportunities:
Big Rig
(June 2008) – a documentary that focuses on the American
truck driver and lends itself to brands and causes.
It showcases economic issues and the need for more
efficient fuel alternatives for the future.
http://youtube.com/watch?v=J6fh1OVlEMo
Honeydripper
(June 2008) – a film that depicts African American life
in a small town in 1950’s
Alabama
– a rock and roll fable. Oscar-nominated director John
Sayles delivers an electrifying and vivid rock & roll
fable starring Danny Glover and Charles Dutton.
Throughout the film, themes of art and music are
prevalent and inspiring.
http://www.screenmediafilms.net/index.php?videoName=honeydripper
Bustin Down The
Door (July 2008) – a
documentary on the history of surfing. Narrated by
multiple Academy Award-nominee Edward Norton with music
by David Bowie, The Terribles, T. Rex and others, it’s
heralded as the most significant surfing documentary
since Endless Summer, one the biggest grossing
documentary film of all time. The film includes
legendary surfers from the 70's like Shaun Tomson,
Rabbit Bartholomew, Mark Richards & Eddie Aikau and
modern stars like Kelly Slater, Rob Machado, Jon Jon
Florence and Andy Irons. This film presents themes
including environmental protection, ecosystems and
climate change; as well as the efficacy of sports for a
healthy lifestyle.
http://bustindownthedoor.com/
14 Women
(August 2008) – this documentary takes an in-depth look
inside the lives of Hillary Rodham Clinton, Elizabeth
Dole and other modern day iconic women serving as US
Senators. Narrated by Annette Benning, it tells the
story about a series of events that lead us to this
pivotal moment in the history of our country where more
women than ever before are in elected positions.
Empowerment, self-esteem, and a call to action -- this
film speaks to many issues women face in today’s
workforce while balancing their families, friends,
staff, and workload.
www.screenmediafilms.net/trailers/14women.html
If you
would like additional information on any of these film
or are interested in discussing what opportunities exist
please let us know or contact The Spotlight Initiative’s
Marketing Manager at 212-512-8570.
We
look forward to hearing from you soon.
We look forward to your joining us in
this new venture.
Robin Bronk
CEO, The Creative
Coalition
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