Issues -
Click
HERE
to proceed to the Spotlight Initiative Store
The Spotlight Initiative
May 27, 2008
Dear Friend of The Creative
Coalition:
We are proud to introduce you to a
new program, The Spotlight Initiative, launched earlier
this year by Screen Media Films and The Creative
Coalition.
Under The Spotlight Initiative, we
will be rolling out a series of independent film
releases with a unique and specific goal in mind:
make a positive difference in
the world. We
are looking for partners
– both brands and organizations – that can maximize and
leverage the messages in the film to support marketing
and/or issue agendas. We will engage consumer
brands, organizations and media outlets; and look
forward to you participating.
The Spotlight
Initiative will invoke cause-related marketing
strategies to extend the reach of a film’s message
beyond the movie screen. The
Spotlight Initiative serves
as a strategic business component that will create
unique marketing, branding, and advertising
opportunities; and will make a positive impact on
society.
Here’s a partial list of sample
opportunities available with the Spotlight initiative:
-
DVD
customization: includes
PSAs or Ads for brand/sponsor, branded DVD jacket,
etc
-
DVD sales:
incentive for brands /
organizations to recoup on their investment
Broadcast rights
-
Print Media
opportunities: event
re-cap, in-book & online
-
Digital
opportunities:
downloadable
-
Online cross
promotional opportunities (drive traffic to your
website), sweepstakes, giveaways, etc.
-
Retail
opportunities: in-store
promotions, DVD signings, etc.
-
Premiere /
screening & event opportunities
-
Premiere
after party event opportunities
-
Media
partnership opportunities:
exclusive interviews & photos
w/ the cast & crew
-
Product Placement
-
Charity
Event or Gala
Here’s a look at
our upcoming releases this summer that are available for
partnering opportunities:
Big Rig
(June 2008) – a documentary that focuses on the American
truck driver and lends itself to brands and causes.
It showcases economic issues and the need for more
efficient fuel alternatives for the future.
http://youtube.com/watch?v=J6fh1OVlEMo
Honeydripper
(June 2008) – a film that depicts African American life
in a small town in 1950’s
Alabama
– a rock and roll fable. Oscar-nominated director John
Sayles delivers an electrifying and vivid rock & roll
fable starring Danny Glover and Charles Dutton.
Throughout the film, themes of art and music are
prevalent and inspiring.
http://www.screenmediafilms.net/index.php?videoName=honeydripper
Bustin Down The
Door (July 2008) – a
documentary on the history of surfing. Narrated by
multiple Academy Award-nominee Edward Norton with music
by David Bowie, The Terribles, T. Rex and others, it’s
heralded as the most significant surfing documentary
since Endless Summer, one the biggest grossing
documentary film of all time. The film includes
legendary surfers from the 70's like Shaun Tomson,
Rabbit Bartholomew, Mark Richards & Eddie Aikau and
modern stars like Kelly Slater, Rob Machado, Jon Jon
Florence and Andy Irons. This film presents themes
including environmental protection, ecosystems and
climate change; as well as the efficacy of sports for a
healthy lifestyle.
http://bustindownthedoor.com/
14 Women
(August 2008) – this documentary takes an in-depth look
inside the lives of Hillary Rodham Clinton, Elizabeth
Dole and other modern day iconic women serving as US
Senators. Narrated by Annette Benning, it tells the
story about a series of events that lead us to this
pivotal moment in the history of our country where more
women than ever before are in elected positions.
Empowerment, self-esteem, and a call to action -- this
film speaks to many issues women face in today’s
workforce while balancing their families, friends,
staff, and workload.
www.screenmediafilms.net/trailers/14women.html
As part of our initiative we also are
working with Screen Media Films’ back catalogue to raise
awareness on current social issues. Here’s a partial
list of films and causes:
Title
: Social
Issue, Film Notes
No Turning Back:
Immigration Reform
Anne B-Real:
Empowerment, Self Esteem,
Women’s Rights
The Gatekeeper:
Immigration Reform;
Best Film Winner at the Hispanic Film Festival
The Courage To Love:
Empowerment, Self Esteem;
starring Vanessa Williams, Gil
Bellows
Smile: Dental / Healthcare;
starring Mika Boorem,
Beau
Bridges,
Sean
Astin
One Last Dance:
Arts Advocacy;
starring Patrick Swayze, Lisa Niemi
SherryBaby:
Healthcare;
starring Maggie Gyllenhaal
Something To Cheer About:
Multiculturalism / Athletics;
starring Oscar Robertson (NBA Hall of Fame), Willie
Merriweather (NCAA All-American) & Hallie Bryant (Harlem
Globetrotter)
Canvas: Mental
Illness;
starring Joe Pantoloano, Marcia Gay Harden
Skid Row:
Healthcare, Homelessness;
documented by Pras from The
Fugees
Adrift In
Manhattan:
Healthcare;
starring Heather Graham,
William Baldwin, Dominic Chianese, Elizabeth Pena
If you
would like additional information on any of these film
or are interested in discussing what opportunities exist
please let us know or contact The Spotlight Initiative’s
Marketing Manager at 212-512-5687 or 212-308-1790 ext 143.
We
look forward to hearing from you soon.
About The Creative Coalition
The
Creative Coalition (www.thecreativecoalition.org) is the
leading 501(c)(3) nonprofit, nonpartisan social and
public advocacy organization of the arts and
entertainment community. Founded in 1989 by
prominent members of the creative community, The
Creative Coalition is dedicated to educating and
mobilizing its members on issues of public importance,
primarily public education, the First Amendment, arts
advocacy, media literacy, destigmatizing mental illness
and stemming runaway production. The Creative Coalition
does not endorse or raise funds for political parties or
candidates.
About Screen
Media Films
Screen
Media Films acquires the rights to high quality,
independent feature films for the
US
and
Canada.
Screen Media’s
theatrical releases include
Skid Row
starring
Pras from the Grammy award winning Fugees, and the award
winning drama Canvas starring Marcia Gay
Harden.
Adding to the 2008 theatrical
slate will be
Trailer Park Boys
from Executive Producer Ivan Reitman, and the Werner
Erhard documentary,
Transformation.
Since 2001, Screen Media has released more than 100
titles including Noel,
starring Penelope Cruz and Susan Sarandon;
Sherrybaby,
starring Maggie Gyllenhaal; Kevin Bacon's directorial
debut, Loverboy,
starring Kyra Sedgwick and Matt Dillon; and Emmy
nominated
Dog Whisperer with Cesar Millan.
All films are distributed on home video through an
exclusive distribution arrangement with Universal
Studios Home Entertainment.
We look forward to your joining us in
this new venture.
All the best,
Robin Bronk
Executive Director, The Creative
Coalition
Robert Baruc
President, Screen Media Films
Back to Issues
|