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The Spotlight Initiative

May 27, 2008

 

Dear Friend of The Creative Coalition:

We are proud to introduce you to a new program, The Spotlight Initiative, launched earlier this year by The Creative Coalition.

 

Under The Spotlight Initiative, we will be rolling out a series of independent film releases with a unique and specific goal in mind: make a positive difference in the world.  We are looking for partners – both brands and organizations – that can maximize and leverage the messages in the film to support marketing and/or issue agendas.  We will engage consumer brands, organizations and media outlets; and look forward to you participating.

 

The Spotlight Initiative will invoke cause-related marketing strategies to extend the reach of a film’s message beyond the movie screen.  The Spotlight Initiative serves as a strategic business component that will create unique marketing, branding, and advertising opportunities; and will make a positive impact on society.

 

Here’s a partial list of sample opportunities available with the Spotlight initiative:

  • DVD customization: includes PSAs or Ads for brand/sponsor, branded DVD jacket, etc

  • DVD sales: incentive for brands / organizations to recoup on their investment Broadcast rights

  • Print Media opportunities: event re-cap, in-book & online

  • Digital opportunities: downloadable

  • Online cross promotional opportunities (drive traffic to your website), sweepstakes, giveaways, etc.

  • Retail opportunities: in-store promotions, DVD signings, etc.

  • Premiere / screening & event opportunities

  • Premiere after party event opportunities

  • Media partnership opportunities: exclusive interviews & photos w/ the cast & crew

  • Product Placement

  • Charity Event or Gala

Here’s a look at recent releases that are available for partnering opportunities:

 

Big Rig (June 2008) – a documentary that focuses on the American truck driver and lends itself to brands and causes.  It showcases economic issues and the need for more efficient fuel alternatives for the future http://youtube.com/watch?v=J6fh1OVlEMo

 

Honeydripper (June 2008) – a film that depicts African American life in a small town in 1950’s Alabama – a rock and roll fable. Oscar-nominated director John Sayles delivers an electrifying and vivid rock & roll fable starring Danny Glover and Charles Dutton. Throughout the film, themes of art and music are prevalent and inspiring. http://www.screenmediafilms.net/index.php?videoName=honeydripper

 

Bustin Down The Door (July 2008) – a documentary on the history of surfing. Narrated by multiple Academy Award-nominee Edward Norton with music by David Bowie, The Terribles, T. Rex and others, it’s heralded as the most significant surfing documentary since Endless Summer, one the biggest grossing documentary film of all time. The film includes legendary surfers from the 70's like Shaun Tomson, Rabbit Bartholomew, Mark Richards & Eddie Aikau and modern stars like Kelly Slater, Rob Machado, Jon Jon Florence and Andy Irons.  This film presents themes including environmental protection, ecosystems and climate change; as well as the efficacy of sports for a healthy lifestyle. http://bustindownthedoor.com/

 

14 Women (August 2008) – this documentary takes an in-depth look inside the lives of Hillary Rodham Clinton, Elizabeth Dole and other modern day iconic women serving as US Senators. Narrated by Annette Benning, it tells the story about a series of events that lead us to this pivotal moment in the history of our country where more women than ever before are in elected positions. Empowerment, self-esteem, and a call to action -- this film speaks to many issues women face in today’s workforce while balancing their families, friends, staff, and workload.  www.screenmediafilms.net/trailers/14women.html

 

If you would like additional information on any of these film or are interested in discussing what opportunities exist please let us know or contact The Spotlight Initiative’s Marketing Manager at 212-512-8570.   We look forward to hearing from you soon.

 

We look forward to your joining us in this new venture.

 

Robin Bronk

CEO, The Creative Coalition

 

 

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