The Creative Coalition Launches “Message in a Bottle Campaign”

Sponsored by Lifestyle Beverages’ TrimWater to promote socially conscious films

NEW YORK (September 22, 2008) – The Creative Coalition today launched the “Message in a Bottle” campaign with sponsor Lifestyle Beverages, makers of TrimWater. The effort will celebrate movies with a message and include specially packaged TrimWater bottles to promote the socially conscious films.

The Message in a Bottle Campaign is part of the Spotlight Initiative — a program The Creative Coalition created in 2008 with a unique and specific goal in mind: make a positive difference in the world.

“We are excited to have Lifestyle Beverages as a sponsor in this venture to draw attention to the issues spotlighted by the films,” said Robin Bronk, Executive Director of The Creative Coalition.

The campaign will kick off with specially packaged TrimWater bottles highlighting the recently released Screen Media Films documentary, 14 Women, narrated by legendary actress Annette Bening. When the 109th Congress convened, the number of women in the United States Senate increased to an unprecedented fourteen. 14 Women gives an insider’s look at the most influential women in America and their unique challenges of balancing family and politics.

“I am thrilled to be a part of this campaign,” said Lifestyle Beverages Founder David Sackler. “TrimWater is about helping people to be their best and achieve a healthy lifestyle. Through Message in a Bottle we will help shine a light on films that resonate with audiences and aim to make a difference in the lives of others.”

Other films included in the effort are The Fugees’ Pras Michel’s Skid Row, which addresses America’s homeless, and Big Rig, a documentary addressing the plight of the American trucking industry.

About The Creative Coalition (www.thecreativecoalition.org)
The Creative Coalition is the premiere 501c(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance, primarily the First Amendment, public education and arts advocacy. Headquartered inNew York City, The Creative Coalition also has offices in Washington, DC, Los Angeles and San Francisco.

About Screen Media Films (www.ScreenMediaFilms.com)
Screen Media Films acquires the rights to high quality, independent feature films for the US andCanada.  All films are distributed on home video through an exclusive distribution arrangement with Universal Studios Home Entertainment. Screen Media Films, LLC is a wholly owned division of Screen Media Ventures.  With a library of over 1000 motion pictures, Screen Media Ventures is one of the largest independent suppliers of high quality motion pictures to U.S. and international broadcast markets, cable networks, home video outlets and new media venues.

About Lifestyle Beverages, Inc. (www.trimwater.com)
Lifestyle Beverages is about great tasting, high quality beverages – with a twist. The twist is that we believe you can have a great tasting drink that won’t “mysteriously” add weight and inches to your body.  Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We’re about allowing you to reap those benefits, & making it taste great while doing it! We’re not only about losing weight. We’re about providing you with healthful alternatives to maintain a healthy weight & lifestyle. Weight loss without a healthy lifestyle for weight maintenance is not effective in the long term, and will not lead to you achieving your ultimate goals. We’re here to help bring out the best in you.

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Contact:

Jessica Hoy
jessica@westinrinehart.com
202.466.7717

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